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Jan 08,2026
How the EU Green Deal Impacts the TPE Supply Chain: Strategies for Chinese Companies
The implementation of the EU Green Deal is profoundly influencing the global TPE supply chain.The agreement imposes strict requirements on plastic products regarding recycled content, carbon footprint, and chemical restrictions, with non-compliant products facing market access limitations. This poses significant challenges for Chinese TPE companies exporting to Europe while also offering major opportunities for transformation. Leading enterprises are already adjusting their strategies across three dimensions: accelerating the development of bio-based and biodegradable TPE product lines; establishing carbon footprint accounting and traceability systems compliant with EU standards; and collaborating with European clients to develop customized solutions that meet new regulations. These measures not only help maintain European market share but also build critical capabilities for participating in global green competition.
The implementation of the EU Green Deal is profoundly influencing the global TPE supply chain.The agreement imposes strict requirements on plastic products regarding recycled content, carbon footprint, and chemical restrictions, with non-compliant products facing market access limitations. This poses significant challenges for Chinese TPE companies exporting to Europe while also offering major opportunities for transformation. Leading enterprises are already adjusting their strategies across three dimensions: accelerating the development of bio-based and biodegradable TPE product lines; establishing carbon footprint accounting and traceability systems compliant with EU standards; and collaborating with European clients to develop customized solutions that meet new regulations. These measures not only help maintain European market share but also build critical capabilities for participating in global green competition.
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Guangdong Jinyuan Plastic Technology Co., Ltd.
Building 13, Zone C, Wanyang Innovation Hub, Yangqiao Town, Boluo County, Huizhou City, Guangdong Province, China
